DISCOVER SOUTH BRUCE PENINSULA

BRANDING F/23

Thoughtfully designed to encapsulate the essence of the local area and its emergence as a vibrant four-season destination, Discover South Bruce Peninsula’s branding embodies a fresh, mature, and cool persona, meticulously weaving sustainability and environmental consciousness into its fabric.

Central to the brand's identity is a laid-back serif typeface, exuding warmth and approachability. This choice of typography creates a harmonious bridge between tradition and modernity, reflecting the region's diverse offerings while fostering a welcoming atmosphere for all. The bespoke icon accompanying the logo encapsulates the very heart of South Bruce Peninsula, representing its pristine trails, iconic waterways, and enchanting forests. This emblem speaks to the natural treasures that make this area unique, inviting visitors to explore and immerse themselves in its beauty.

We helped South Bruce Peninsula with their associated MATA Tax Branding, as well as help name the brands.