DOGWOOD FLOWER

BRAND DESIGN S/20

Inspired by 18th-century French Salons, Dogwood Flower is an experienced floral house where the community is at heart. Their craft draws people in, while the warm and grounded space invites them to stay. The welcoming atmosphere at Dogwood Flower sparks conversation and encourages community while surrounded by delicate blooms and artisan arrangements.

We developed and explored three unique visual identities based on Dogwood’s craft and vision for their business, and worked all three concepts into one to deliver the Dogwood Brand. These brand possibilities not only speak to the art Dogwood Flower creates but who they are.